Urban Track
Business Website with CMS · 2019
Screenshots
Overview
A CMS-driven business website for Urban Track India, a startup building India's first integrated multi-modal transit app. The site showcases their achievements, team, and app features to investors and users.
The Challenge
Situation
Urban Track, a hackathon-winning startup (2nd place at Michelin Mobility Innovation Challenge, Runner Up at IIT Delhi), needed a professional web presence to attract investors and users for their transit app.
Task
Design and develop a website that communicates their innovative solution, displays achievements and press coverage, introduces the team, and provides contact information for potential partners.
My Approach
- Created a visually striking design with vintage camera aesthetics matching their brand
- Built modular content sections that the team can update through Firestore
- Implemented image carousels for team photos and app screenshots
- Designed responsive layouts optimized for both desktop investors and mobile users
Results & Impact
- Website effectively communicates the startup's value proposition
- Achievements section prominently displays hackathon wins and grants
- Team can update content without developer involvement
- Professional web presence supports investor and partnership conversations
Tech Stack
Architecture
React SPA with Firestore for content management. Firebase Hosting with CDN for fast global delivery. Modular component architecture for easy updates and maintenance.
Key Technical Decisions
- Used Firestore over custom backend for rapid development and built-in admin capabilities
- Implemented lazy loading for image carousels to optimize initial page load
- Created semantic HTML structure for accessibility and SEO
- Designed mobile-first to capture users researching transit options on phones
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